Overview:
- For this project you will be creating a mockup website as well as some branding ideas for a potential client.
- This is a team effort, no more than two students per group.
- You will have to create a logo, select imagery and suggest some colours for their brand.
- Create a project folder structure that organizes all of your assets, images, logos, etc.
- You will e-mail a link to the client and host the image on your website.
Client Brief:
- The company name is “EROS”
- They want to market themselves as a “Tea and Coffee Garden”.
- This “start-up” company is looking to take a piece of the coffee shop industry.
- Their major competition is Starbucks and Second Cup, while their secondary competition is Tim Hortons, Second Cup,
Coffee Time and Timothy’s.
- They want to connect primarily with the 18-34 year old crowd.
- The shops are designed around a garden environment with lots of plants and flowers as well as busts of Roman
and Greek figures in their shops.
- They focus on organic, healthy and natural foods.
- A major seller is their custom tea blends, which have a very elaborate setup including stylish float tea cups, different sugars
and various types of honey and rose petals - they want a focus on this.
- They offer Wi-Fi, terminals that have access to the Internet and they subscribe to various magazine, newspaper publications, etc.
- The company’s branding and logo are incomplete, so they are open to colour options and would be happy to entertain a new logo.
- They want a “clean, crisp design like Telus or Apple” and they want it to look professional and modern.
Here are a few concepts for the logo:
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